Heinz wants a shot at the first meal of the day. The company is rolling out “Breakfast Ketchup,” a fresh label on the same famous recipe, to make adding ketchup to eggs and hash browns feel normal. And yes, it’s just normal ketchup with a new label to try to get early-morning attention.
A survey shows one in four Americans already do it, so Heinz teamed with ad firm Wieden + Kennedy for a playful push: maple-syrup-style bottles in New York subway ads, a custom Wordle partnership, and chatter on Reddit and TikTok. About 100 Waffle House diners nationwide and 50 local spots in big cities will stock the re-branded bottles, including a limited glass version.
Source: Food And Wine
