Snickers has found a new target for its old “You’re Not You When You’re Hungry” slogan: artificial intelligence. The company has launched “Hungr.AI,” a digital Snickers bar that users can copy and paste into ChatGPT when the AI gives strange, incorrect, or overly agreeable answers. The campaign jokes that these AI mistakes are not technical problems, but “hungry moments.”
After users feed the chatbot the digital candy bar, the prompt is designed to make its replies friendlier and more positive. Adults in the United States can also take part through Reddit or Snapchat for a chance to get a real Snickers delivered free through DoorDash. The offer runs through September 20th, or until 3,000 free candy bars have been claimed. Snickers says users should still fact-check AI answers, and presumably make sure it throws its wrapper away.
Source: Deltias Gaming
