Empty cans of air from Italy’s Lake Como are now being sold to tourists for $11 each. The cans, decorated with an image of the lake, are available at local shops and restaurants. “We wanted to create a reminder that people can easily take home in their suitcases,” explained Davide Abagnale, a consultant for the marketing company behind the idea.
The souvenirs are targeted to American tourists who are visiting more frequently ever since actor George Clooney bought a villa on the lake and made the area more popular. A record record 5.6 million visitors came last year.
However, not everyone is impressed, with some locals calling it a “gimmick.” Alessandro Rapinese, the local mayor, admitted that the cans would not be top of his to-buy list. But, he added, “If someone wants to take away a bit of our air, then please do.” The cans will be available to buy online, soon.
Source: Metro
